“Bajaj Group Launches ‘Bajaj Beyond’: A CSR Program Investing Rs 5,000 Crore in Empowering India’s Youth Through Skill Development”

“Bajaj Group Launches ‘Bajaj Beyond’: A CSR Program Investing Rs 5,000 Crore in Empowering India’s Youth Through Skill Development”


Rajiv Bajaj candidly expressed, “Merely saying ‘Make in India,’ ‘Atmanirbhar Bharat,’ ‘vocal-for-local,’ or ‘Viksit Bharat’ doesn’t change the world. True change doesn’t come from mere slogans.

Emphasizing the importance of action over mere words, the managing director of Bajaj Auto Ltd highlighted the crucial need for upskilling Indians to enhance their employability. This statement was made during an event at the company’s Pune campus to announce a new corporate social responsibility (CSR) initiative.

Rajiv Bajaj, alongside his brother Sanjiv and uncles Shekhar, Niraj, and Madhur, introduced “Bajaj Beyond” as the new umbrella identity for the group’s social impact programs, with a primary focus on skill development. They pledged to invest Rs 5,000 crore over the next five years in various CSR projects aimed at benefiting over 2 crore Indians.

Over the past decade, individual companies within the Bajaj Group have collectively contributed nearly Rs 4,000 crore to various CSR activities, including skill development, education, healthcare, livelihood enhancement, and water conservation. The recent announcement consolidates these diverse initiatives, with a renewed emphasis on skill development for India’s youth.

As part of this initiative, Bajaj Auto has launched the Bajaj Engineering Skills Training (BEST) program in collaboration with the Symbiosis Institute of Technology. This program aims to equip engineering and diploma graduates with skills relevant to Industry 4.0. Targeting youth from tier 2 and 3 cities, the program covers subjects such as mechatronics, motion control and sensor technology, robotics and automation, and smart manufacturing. The flagship center for the program was inaugurated in Pune with an initial enrollment of 120 students, and plans are underway to establish 15 more centers across India.

Introducing BEST last year provided us with invaluable insights,” remarked Rajiv. “It highlighted the significant disparity between theoretical learning and the practical skills essential for the manufacturing sector. With the introduction of Bajaj Beyond, we aim to broaden our skilling initiatives across the Bajaj Group. Our goal is to develop curricula that are future-ready, offer practical hands-on training, and empower our youth with the adaptability and innovation skills needed to excel in the constantly evolving mobility industry.

Sanjiv Bajaj, the chairman and managing director of Bajaj Finserv Ltd, discussed the Certificate Programme in Banking, Finance, and Insurance (CPBFI) as part of the company’s CSR initiatives. The programme aims to narrow the skilling gap by providing opportunities for first-generation students from tier 2 and 3 cities to access employment in the financial services sector. So far, the CPBFI programme has successfully trained and benefited over 53,000 recent graduates and is operational in 140 towns.

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Skill development has always been a cornerstone of our social impact efforts, and we have witnessed its positive ripple effect on the well-being of young individuals and their families,” stated Sanjiv. “With the launch of Bajaj Beyond, we are dedicated to enhancing India’s skilling ecosystem, particularly in rural areas, to facilitate broader access to economic prosperity.

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Drawing inspiration from Mahatma Gandhi’s famous quote, “Be the change you want to see,” Rajiv emphasized, “CSR should translate into meaningful social reform. Words alone cannot bring about change unless they are accompanied by action.



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